Transdisciplinary marketing concepts and emergent methods for virtual environments / Hatem El-Gohary
Material type:
TextPublication details: Hershey, PA : Business Science Reference, c2013Description: xxiv, 359 p. : ill. ; 29 cmISBN: - 9781466618619 (hbk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | HF5415.1265 .E44 2013 (Browse shelf(Opens below)) | 1 | Available | 0000091228 |
"Premier reference source."--Cover
Includes bibliographical references (p. 306-347) and index
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher