Normal view MARC view ISBD view

Essentials of marketing research /

Zikmund, William G.

Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 5th ed. - Mason, Ohio : South-Western/Cengage Learning, c2013 - xvii, 452 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 437-443) and index

ISBN: 9781133190646

Subjects--Topical Terms:
Marketing research

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)