Essentials of marketing research / William G. Zikmund, Barry J. Babin.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western/Cengage Learning, c2013Edition: 5th edDescription: xvii, 452 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.2 .Z55 2013 (Browse shelf(Opens below))	1	Available		0000082605

Includes bibliographical references (p. 437-443) and index