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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins - 8th ed. - New York, NY : McGraw-Hill/Irwin, 2014 - xvi, 368 p. : ill. ; 25 cm.

Includes index

ISBN: 9780078028946 (pbk.) 0078028949 (pbk.)

Subjects--Topical Terms:
Marketing--Management

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