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Basic marketing research : integration of social media /

Malhotra, Naresh K.

Basic marketing research : integration of social media / Naresh K. Malhotra - 4th ed. - Boston, MA : Pearson, c2012 - xxxii, 640 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index

ISBN: 9780132544481 (hbk.)

Subjects--Topical Terms:
Marketing research

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