Basic marketing research : integration of social media / Naresh K. Malhotra

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Material type: Text

TextPublication details: Boston, MA : Pearson, c2012Edition: 4th edDescription: xxxii, 640 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.2 .M35 2012 (Browse shelf(Opens below))	1	Available		0000096038

Includes bibliographical references and index