Normal view MARC view ISBD view

Innovation and marketing in the video game industry : avoiding the performance trap /

Wesley, David T. A.

Innovation and marketing in the video game industry : avoiding the performance trap / David Wesley and Gloria Barczak - Farnham, Surrey : Gower, 2010 - xiv, 262 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 9780566091674 (hbk.)

Subjects--Topical Terms:
Video games industry
Video games--Marketing

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)