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Marketing models : multivariate statistics and marketing analytics /

Iacobucci, Dawn

Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci - Mason, Ohio : South-Western, Cengage Learning, 2013 - xi, 206 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781111525842 (pbk.)

Subjects--Topical Terms:
Marketing--Mathematical models
Marketing--Statistical methods
Multivariate analysis

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