Marketing models : multivariate statistics and marketing analytics / Dawn Iacobucci

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Material type: Text

TextPublication details: Mason, Ohio : South-Western, Cengage Learning, 2013Description: xi, 206 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.2 .I23 2013 (Browse shelf(Opens below))	1	Available		0000084296

Includes bibliographical references and index