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Memahami jenama /

Cheverton, Peter

Memahami jenama / Peter Cheverton ; penterjemah Wan Sallehah Wan Mahmood - Kuala Lumpur : Institut Terjemahan Negara Malaysia, 2009 - x, 174 p. : ill. ; 22 cm.

ISBN: 9789830684079

Subjects--Topical Terms:
Brand name products
Product management

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