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Essentials of marketing research /

Malhotra, Naresh K.

Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter A. Wills - Harlow, England : Pearson, 2013 - xiv, 479 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index

ISBN: 9780273724339 (pbk.)

Subjects--Topical Terms:
Marketing research

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