Essentials of marketing research / Naresh K. Malhotra, David F. Birks, Peter A. Wills
Material type:
TextPublication details: Harlow, England : Pearson, 2013Description: xiv, 479 p. : ill. (some col.) ; 27 cmISBN: - 9780273724339 (pbk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | HF5415.2 .M35 2013 (Browse shelf(Opens below)) | 1 | Available | 0000090825 |
Includes bibliographical references and index