Normal view MARC view ISBD view

Handbook of research on digital media and advertising : user generated content consumption /

Handbook of research on digital media and advertising : user generated content consumption / editors by Matthew S. Eastin, Terry Daugherty, Neal M. Burns - Hershey, PA : Information Science Reference, c2011 - xxvi, 742 p. : ill. ; 29 cm.

Includes bibliographical references and index

ISBN: 9781605667928 1605667927

Subjects--Topical Terms:
Advertising--Social aspects
Internet marketing--Social aspects
Consumer behavior
Digital media--Social aspects

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)