Handbook of research on digital media and advertising : user generated content consumption / editors by Matthew S. Eastin, Terry Daugherty, Neal M. Burns

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Material type: Text

TextPublication details: Hershey, PA : Information Science Reference, c2011Description: xxvi, 742 p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5821 .H36 2011 f (Browse shelf(Opens below))	1	Available		0000072298

Includes bibliographical references and index