Strategy : a view from the top (an executive perspective) /
De Kluyver, Cornelis A.
Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2012 - xx, 211 p. : ill. ; 24 cm.
Includes bibliographical references and index
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio
9780132145626 9780132145633 0132145634 0132145626
Executives
Leadership
Management
Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2012 - xx, 211 p. : ill. ; 24 cm.
Includes bibliographical references and index
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio
9780132145626 9780132145633 0132145634 0132145626
Executives
Leadership
Management