Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce

By:

De Kluyver, Cornelis A

Contributor(s):

Pearce, John A

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2012Edition: 4th edDescription: xx, 211 p. : ill. ; 24 cmISBN:

9780132145626
9780132145633
0132145634
0132145626

Subject(s):

Contents:

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HD38.2 .D45 2012 (Browse shelf(Opens below))	1	Available		0000093481

Includes bibliographical references and index