Principles of integrated marketing communications /
Ang, Lawrence
Principles of integrated marketing communications / Lawrence Ang - New york : Cambridge University Press, 2014 - xii, 401 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index
9781107649187 (pbk.)
Communication in marketing
Marketing--Technological innovations
Principles of integrated marketing communications / Lawrence Ang - New york : Cambridge University Press, 2014 - xii, 401 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index
9781107649187 (pbk.)
Communication in marketing
Marketing--Technological innovations