Principles of integrated marketing communications / Lawrence Ang

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Material type: Text

TextPublication details: New york : Cambridge University Press, 2014Description: xii, 401 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.123 .A54 2014 (Browse shelf(Opens below))	1	Available		0000096008

Includes bibliographical references and index