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Principles & practice of marketing /

Blythe, Jim

Principles & practice of marketing / Principles and practice of marketing Jim Blythe - 3rd ed. - Los Angeles : SAGE, 2014 - xxvii, 772 p. : col. ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 9781446274002 (pbk.) 1446274004 (pbk.)

Subjects--Topical Terms:
Marketing

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