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Branded entertainment : dealmaking strategies & techniques for industry professionals /

Valero, Damaris, 1966-

Branded entertainment : dealmaking strategies & techniques for industry professionals / Branded entertainment : dealmaking strategies and techniques for industry professionals Damaris Valero - Plantation, FL : J. Ross Publishing, 2015 - xix, 227 : ill. ; 24 cm.

Includes index

ISBN: 9781604270945 (hbk.)

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Mass media and publicity
Television--Production and direction
Motion pictures--Production and direction

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