MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01118nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000088503 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251125100333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150618t2015 flua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781604270945 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201904261512 |
| Level of effort used to assign nonsubject heading access points |
AUTHORITY |
| Level of effort used to assign subject headings |
201510131517 |
| Level of effort used to assign classification |
saini |
| Level of effort used to assign subject headings |
201510131447 |
| Level of effort used to assign classification |
saini |
| -- |
201506181612 |
| -- |
azli |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 .V35 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Valero, Damaris, |
| Dates associated with a name |
1966- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branded entertainment : |
| Remainder of title |
dealmaking strategies & techniques for industry professionals / |
| Statement of responsibility, etc. |
Damaris Valero |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branded entertainment : |
| Remainder of title |
dealmaking strategies and techniques for industry professionals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Plantation, FL : |
| Name of publisher, distributor, etc. |
J. Ross Publishing, |
| Date of publication, distribution, etc. |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 227 : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and publicity |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television |
| General subdivision |
Production and direction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Production and direction |