Strategic communication /
Strategic communication /
edited by Robert L. Heath and Anne Gregory
- Los Angeles, CA : SAGE, 2015
- 4 v. : ill. ; 24 cm.
- SAGE benchmarks in communication .
- SAGE benchmarks in communication .
Includes bibliographical references
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions
9781446275832 (hbk : set)
Communication in management
Communication in organizations
Business communication
Includes bibliographical references
V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions
9781446275832 (hbk : set)
Communication in management
Communication in organizations
Business communication