Social media analytics : effective tools for building, intrepreting, and using metrics /
Sponder, Marshall
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder - New York : McGraw-Hill, 2012 - xiv, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index
Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool
9780071824491(pbk.) 9780071768290 0071768297 0071824499 (pbk.)
Internet marketing
Social media
Marketing research
Consumer profiling
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder - New York : McGraw-Hill, 2012 - xiv, 316 p. : ill. ; 24 cm.
Includes bibliographical references and index
Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool
9780071824491(pbk.) 9780071768290 0071768297 0071824499 (pbk.)
Internet marketing
Social media
Marketing research
Consumer profiling