Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder

By:

Sponder, Marshall

Material type: Text

TextPublication details: New York : McGraw-Hill, 2012Description: xiv, 316 p. : ill. ; 24 cmISBN:

9780071824491(pbk.)
9780071768290
0071768297
0071824499 (pbk.)

Subject(s):

Summary: Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.1265 .S66 2012 (Browse shelf(Opens below))	1	Available		0000101074

Includes bibliographical references and index

Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool