It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards /
Pauwels, Koen
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / Koen Pauwels - New York : American Management Association, 2014 - xxiii, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780814433959
Marketing research
Marketing research--Data processing
Dashboards (Management information systems)
It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / Koen Pauwels - New York : American Management Association, 2014 - xxiii, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780814433959
Marketing research
Marketing research--Data processing
Dashboards (Management information systems)