It's not the size of the data--it's how you use it : smarter marketing with analytics and dashboards / Koen Pauwels

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Material type: Text

TextPublication details: New York : American Management Association, 2014Description: xxiii, 232 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.2 .P38 2014 (Browse shelf(Opens below))	1	Available		0000102293

Includes bibliographical references and index