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Innovative marketing communications : strategies for the events industry /

Masterman, Guy

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood - Burlington, MA : Elsevier Butterworth-Heinemann, 2006 - xxi, 322 p. : ill. ; 25 cm. - Events management series .

Includes bibliographical references and indexes

ISBN: 9781138129726 (hbk.) 9780750663618 (pbk.)

Subjects--Topical Terms:
Special events--Management
Special events--Marketing

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