Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood

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Material type: Text

TextSeries: Events management seriesPublication details: Burlington, MA : Elsevier Butterworth-Heinemann, 2006Description: xxi, 322 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	GT3405 .M37 2006 (Browse shelf(Opens below))	1	Available		0000111690

Includes bibliographical references and indexes