Marketing /
Pride, William M.
Marketing / William M. Pride and O.C. Ferrell - 17th ed. - Singapore : Cengage Learning Asia, 2014 - various paging : col. ill. ; 28 cm.
To access Course smart eBook log on to www.cengage.com/login access code/password : GP44PP2XQ5HGW7
Includes bibliographical references and indexes
9789814617345 9781305009127
Marketing
Marketing / William M. Pride and O.C. Ferrell - 17th ed. - Singapore : Cengage Learning Asia, 2014 - various paging : col. ill. ; 28 cm.
To access Course smart eBook log on to www.cengage.com/login access code/password : GP44PP2XQ5HGW7
Includes bibliographical references and indexes
9789814617345 9781305009127
Marketing