Marketing / William M. Pride and O.C. Ferrell

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Material type: Text

TextPublication details: Singapore : Cengage Learning Asia, 2014Edition: 17th edDescription: various paging : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415 .P75 2014 (Browse shelf(Opens below))	1	Available		0000114407

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Includes bibliographical references and indexes