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Marketing research for beginners : a practical handbook /

Khoo, Hong Meng

Marketing research for beginners : a practical handbook / Khoo Hong Meng - Singapore : Cengage Learning Asia, 2012 - 1 online resource (xiv, 514 p.) : ill., charts ; 25 cm.

Includes bibliographical references

ISBN: 9789814392617 (pbk.)

Subjects--Topical Terms:
Marketing research

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