Marketing research for beginners : a practical handbook / Khoo Hong Meng

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Material type: Text

TextPublication details: Singapore : Cengage Learning Asia, 2012Description: 1 online resource (xiv, 514 p.) : ill., charts ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.2 .K46 2012 (Browse shelf(Opens below))	1	Available		0000114526

Includes bibliographical references