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Marketing essentials /

Dibb, Sally

Marketing essentials / Sally Dibb, Lyndon Simkin - 2nd ed. - United Kingdom : Cengage Learning, 2013 - xv, 521 p. : col. ill. ; 26 cm.

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Includes bibliographical references and index

ISBN: 9781408075920 9781408073681

Subjects--Topical Terms:
Marketing--Textbooks

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