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Repositioning : marketing in an era of competition, change, and crisis /

Trout, Jack

Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin - New York : McGraw-Hill, c2010 - iv, 217 p. ; 22 cm.

Includes index

ISBN: 9780071635592 (hbk.)

Subjects--Topical Terms:
Positioning (Advertising)
Competition
Strategic planning
Marketing

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