Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2010Description: iv, 217 p. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5827.2 .T76 2010 (Browse shelf(Opens below))	1	Available		0000116293

Includes index