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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan,

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne - xxviii, 287 pages : illustrations ; 24 cm.

Includes bibliographical references and index

ISBN: 9781625274496

Subjects--Topical Terms:
New products
Market segmentation

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