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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Material type:
TextPublisher: Boston, MA : Harvard Business School Press, 2015Copyright date: © 2015Description: xxviii, 287 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781625274496
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Open Shelf
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UMPLIB GAMBANG | HF5415.153 .K56 2015 (Browse shelf(Opens below)) | 1 | Available | 0000122717 | |||
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Open Shelf
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UMPLIB PEKAN | HF5415.153 .K56 2015 (Browse shelf(Opens below)) | 2 | Available | c.2 | G000002420 |
Includes bibliographical references and index