Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize margins and profits /
Goodman, John A.,
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize margins and profits / John A. Goodman, Scott M. Broetzmann - Second Edition - xx, 268 pages : illustrations ; 24 cm.
Includes bibliographical references and index
0814439055 9780814439050
Customer services
Customer relations--Management
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize margins and profits / John A. Goodman, Scott M. Broetzmann - Second Edition - xx, 268 pages : illustrations ; 24 cm.
Includes bibliographical references and index
0814439055 9780814439050
Customer services
Customer relations--Management