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Connected strategy : building continuous customer relationships for competitive advantage /

Siggelkow, Nicolaj,

Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch - xiv, 264 pages : illustrations ; 25 cm.

Includes bibliographical references and index

ISBN: 9781633697003

Subjects--Topical Terms:
Relationship marketing
Customer services--Technological innovations
Communication in consumer education

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