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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - xviii, 652 pages : illustrations ; 25 cm.

BAHAN HADIAH SUMBANGAN DARIPADA DATUK DR. SHEIKH GHAZALI indexes

Includes bibliographical references and indexes.

ISBN: 9780131268463 0131268465

Subjects--Topical Terms:
Professions--Marketing.
Service industries--Marketing.

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