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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004Publisher: © 2004Description: xviii, 652 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9780131268463
- 0131268465
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF5415.13 .L68 2004 (Browse shelf(Opens below)) | 1 | Available | G000003460 |
BAHAN HADIAH SUMBANGAN DARIPADA DATUK DR. SHEIKH GHAZALI
indexes
Includes bibliographical references and indexes.