MARC details
| 000 -LEADER |
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| fixed length control field |
03225ntm a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-KuUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125111038.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
t||||fs|||| 000 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250506t20232023my a|||fs|||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
THE0010041 (Local) |
| Qualifying information |
Hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UMPSA |
| Language of cataloging |
eng |
| Transcribing agency |
UMPSA |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PSM .A45 2023 r Bc. |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nur Amira Asyikin Azlan, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Market needs analysis on beauty and personal care products in Malaysia / |
| Statement of responsibility, etc. |
Nur Amira Asyikin Binti Azlan |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuantan Pahang: |
| Name of producer, publisher, distributor, manufacturer |
UMPSA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 73 pages : |
| Other physical details |
Illustrations (some colour) ; |
| Accompanying material |
1 CD-ROM |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
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| General note |
Center for Mathematical Sciences |
| 502 ## - DISSERTATION NOTE |
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| Dissertation note |
Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
Previous studies showed that in Malaysia, there are alarming statistics about beauty and personal care. There has been an increase in awareness of personal care and beauty in Malaysia. Therefore, along with the rising of beauty and personal care products, Cosmetics are becoming more and more important, not just for women but for men all around the world. The objective of this study is to investigate consumer behaviour and analyse the significant factor that influences consumers' buying behaviour on beauty and personal care products in Malaysia. The dataset was collected using an online questionnaire survey using Microsoft Forms from 27 December 2022 to 18th March 2023. The research works with a sample group of 107 respondents in Malaysia. The data is analysed by applying data visualization using Tableau software. Then, the Ordinal Logistic Regression model is applied to identify the significant factor that influences consumer behaviour toward beauty and personal care in Malaysia. The outcome of the study is formulated into a marketing recommendation for a beauty and personal care company. The results indicate that female exhibit a greater level of interest and attention when it comes to beauty and personal care products. Moreover, brand and price have a significant effect on consumer behaviour for beauty products. Meanwhile, for personal care products, all variables have a significant effect on consumer behaviour. Factor that influences consumer buying beauty products is the ingredients and factor influences the personal care products is perceived quality of the products. The predicted probability on female shows they purchasing beauty products because of its ingredient is 0.4119 on the very important category. In contrast, for personal care products, the factor that predominantly influences purchasing decisions is the perceived quality. The analysis predicted a probability of 0.5699 for the "very important" category of the perceived quality factor among females. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Center for Mathematical Sciences |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Universities and colleges |
| General subdivision |
Dissertations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Final Year Report |
| General subdivision |
Dissertations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Final Year Report |