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Market needs analysis on beauty and personal care products in Malaysia / Nur Amira Asyikin Binti Azlan

By:

Nur Amira Asyikin Azlan [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

THE0010041 (Local)

Subject(s):

Dissertation note: Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023 Abstract: Previous studies showed that in Malaysia, there are alarming statistics about beauty and personal care. There has been an increase in awareness of personal care and beauty in Malaysia. Therefore, along with the rising of beauty and personal care products, Cosmetics are becoming more and more important, not just for women but for men all around the world. The objective of this study is to investigate consumer behaviour and analyse the significant factor that influences consumers' buying behaviour on beauty and personal care products in Malaysia. The dataset was collected using an online questionnaire survey using Microsoft Forms from 27 December 2022 to 18th March 2023. The research works with a sample group of 107 respondents in Malaysia. The data is analysed by applying data visualization using Tableau software. Then, the Ordinal Logistic Regression model is applied to identify the significant factor that influences consumer behaviour toward beauty and personal care in Malaysia. The outcome of the study is formulated into a marketing recommendation for a beauty and personal care company. The results indicate that female exhibit a greater level of interest and attention when it comes to beauty and personal care products. Moreover, brand and price have a significant effect on consumer behaviour for beauty products. Meanwhile, for personal care products, all variables have a significant effect on consumer behaviour. Factor that influences consumer buying beauty products is the ingredients and factor influences the personal care products is perceived quality of the products. The predicted probability on female shows they purchasing beauty products because of its ingredient is 0.4119 on the very important category. In contrast, for personal care products, the factor that predominantly influences purchasing decisions is the perceived quality. The analysis predicted a probability of 0.5699 for the "very important" category of the perceived quality factor among females.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Final Year Report	UMPLIB GAMBANG	CD13590 (Browse shelf(Opens below))	In Transit		T000003188

Center for Mathematical Sciences

Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023

Includes bibliographical references

Previous studies showed that in Malaysia, there are alarming statistics about beauty and personal care. There has been an increase in awareness of personal care and beauty in Malaysia. Therefore, along with the rising of beauty and personal care products, Cosmetics are becoming more and more important, not just for women but for men all around the world. The objective of this study is to investigate consumer behaviour and analyse the significant factor that influences consumers' buying behaviour on beauty and personal care products in Malaysia. The dataset was collected using an online questionnaire survey using Microsoft Forms from 27 December 2022 to 18th March 2023. The research works with a sample group of 107 respondents in Malaysia. The data is analysed by applying data visualization using Tableau software. Then, the Ordinal Logistic Regression model is applied to identify the significant factor that influences consumer behaviour toward beauty and personal care in Malaysia. The outcome of the study is formulated into a marketing recommendation for a beauty and personal care company. The results indicate that female exhibit a greater level of interest and attention when it comes to beauty and personal care products. Moreover, brand and price have a significant effect on consumer behaviour for beauty products. Meanwhile, for personal care products, all variables have a significant effect on consumer behaviour. Factor that influences consumer buying beauty products is the ingredients and factor influences the personal care products is perceived quality of the products. The predicted probability on female shows they purchasing beauty products because of its ingredient is 0.4119 on the very important category. In contrast, for personal care products, the factor that predominantly influences purchasing decisions is the perceived quality. The analysis predicted a probability of 0.5699 for the "very important" category of the perceived quality factor among females.