MARC details
| 000 -LEADER |
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| fixed length control field |
02587nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000050696 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251117141417.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m f d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr bnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110110t2009 nyuac fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203871546 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203871545 (electronic bk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107131712 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201105101113 |
| Level of effort used to assign classification |
fauzi |
| -- |
201101101217 |
| -- |
ida |
| -- |
import 2.mrk |
| -- |
253 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD59 .M35 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKee, Kathy Brittain |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applied public relations |
| Medium |
[electronic resource]: |
| Remainder of title |
cases in stakeholder management / |
| Statement of responsibility, etc. |
Kathy Brittain McKee, Larry F. Lamb |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge/Taylor & Francis, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiii, 288 p.) : |
| Other physical details |
ill., ports. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge Communication Series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from PDF title page (ebrary, viewed Sept. 23, 2009) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Form subdivision |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Larry F. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ebooks Corporation |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge communication series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
NetLibrary |
| Uniform Resource Identifier |
<a href="http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394">http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394</a> |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| -- |
634293014559499162 |