Applied public relations [electronic resource]: cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge/Taylor & Francis, 2009Edition: 2nd edDescription: 1 online resource (xiii, 288 p.) : ill., portsISBN: - 9780203871546 (electronic bk.)
- 0203871545 (electronic bk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
E-book
|
UMPLIB GAMBANG | HD59 .M35 2009 (Browse shelf(Opens below)) | 1 | Not for loan | 0000056623 |
Title from PDF title page (ebrary, viewed Sept. 23, 2009)
Includes bibliographical references and index
Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index;
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices
Mode of access: Internet