MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01153nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000035010 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117145320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090313t2007 gw a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783527502820 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3527502823 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107132113 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201101050847 |
| Level of effort used to assign classification |
ida |
| Level of effort used to assign subject headings |
200908270949 |
| Level of effort used to assign classification |
jamee |
| Level of effort used to assign subject headings |
200908141557 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200903130952 |
| -- |
saini |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 R54 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Riesenbeck, Hajo |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Power brands : |
| Remainder of title |
measuring, making and managing brand success / |
| Statement of responsibility, etc. |
Hajo Riesenbeck and Jesko Perrey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Weinheim : |
| Name of publisher, distributor, etc. |
Wiley-VCH, |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 272 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 267-269) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perrey, Jesko |