Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey

By:

Riesenbeck, Hajo

Contributor(s):

Perrey, Jesko

Material type: Text

TextPublication details: Weinheim : Wiley-VCH, c2007Description: xii, 272 p. : ill. (chiefly col.) ; 25 cmISBN:

9783527502820
3527502823

Subject(s):

Brand name products

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Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HD69.B7 R54 2007 (Browse shelf(Opens below))	1	Available		0000039503

An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix

Includes bibliographical references (p. 267-269) and index

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