Advanced Google AdWords / (Record no. 59461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01500nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000052004 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117150507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110315t2010 njua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470500231 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470500239 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201110141029 |
| Level of effort used to assign nonsubject heading access points | jamie |
| Level of effort used to assign subject headings | 201107132210 |
| Level of effort used to assign classification | VLOAD |
| -- | 201103151544 |
| -- | irma |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF6146.I58 G43 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Geddes, Brad |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced Google AdWords / |
| Statement of responsibility, etc. | Brad Geddes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 519 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telecommunication |
| General subdivision | Terminology |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 93.48 | 4 | 8 | HF6146.I58 G43 2010 | 0000059753 | 15/04/2022 | 26/10/2021 | 1 | 93.48 | 04/09/2019 | Open Shelf |