Advanced Google AdWords / Brad Geddes
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2010Description: xxxi, 519 p. : ill. ; 24 cmISBN: - 9780470500231
- 0470500239
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF6146.I58 G43 2010 (Browse shelf(Opens below)) | 1 | Available | 0000059753 |
Includes index
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account