MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01977nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000057033 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251125092954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111212t2012 njua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130388537 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
013038853X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201205150936 |
| Level of effort used to assign nonsubject heading access points |
ida |
| Level of effort used to assign subject headings |
201204061017 |
| Level of effort used to assign classification |
asmadi |
| -- |
201112121200 |
| -- |
sri |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5381 .S65 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Michael R. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand you : |
| Remainder of title |
marketing real people, real choices / |
| Statement of responsibility, etc. |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 305 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Welcome to brand you : a framework for your career -- Planning your career : setting your direction -- Choosing the right work environment : how to find the right "fit" -- Career information and research : know where to look -- Why employers buy : how to build your brand based on employers’ needs -- Meeting employers’ needs : how the hiring process works -- Sharpening your focus : how to use target marketing in your search for work -- Creating the product-you : identifying your value -- Managing the product-you : launching and managing your career -- Providing services as brand you : exploring entrepreneurship and other alternative ways to work -- Pricing the product : what salary can you expect? -- Creating your communication plan : getting the word out about your brand -- Advertising your brand : crafting your resume and cover letter -- Personal selling : how networking can help you achieve your goals -- Delivering value : how to make every interview successful -- Evaluating and finalizing your offer : get what you want |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Career development |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Vocational guidance |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |